Abstract:

The article is investigated Russian business culture using methodology G. Hofstede. The main purpose is to identify the cultural specialties of Russian management and help Russian companies by providing information on how to manage cultural differences. The article consists of empirical and theoretical data. The theoretical data used in the theory part describes methodology of Hofstede. The empirical data is a survey, conducted by using a questionnaire. The questionnaire was designed in Russian and English languages and sent by email to 70 respondents, out of which 40 responded. Also there were questions connected with the five dimensions model of the Hofstede research.

Keywords: G. Hofstede, business culture, power distance, individualism/collectivism, masculinity/femininity, uncertainty avoidance, Russia.