Abstract:

This article is about the importance of the corporate culture. The author gives the definition and enumerates the key elements of the company culture. The awareness of the corporate culture’s importance leads to the development of innovative management by implementing new (technological, technical and organizational approaches. In this article you can find several practical ways how to upgrade corporate culture.

Keywords: Corporate culture, contact between managers and company staff, crucial role of the mission statement, social responsibility, an atmosphere of involvement of all employees.