Социологические науки
MODERN TECHNOLOGY AS A FACTOR IN THE DEVELOPMENT OF OUTDOOR ADVERTISING
Kilizhekova K.A. 1
1. National Research Tomsk Polytechnic University
Abstract:
The article deals with modern trends in the development of advertising techniques. They allow you to reduce the cost of the final product and its impact on the environment. New technologies оf outdoor advertising appearing one after the other, expanding the range of services offered by advertising agencies.
Keywords: 3D projection, outdoor advertising, billboards, marketing
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