Экономические науки
Guerrilla marketing as form of innovetive approach in marketing activities
Sinyaeva M.A. 1
1. tomsk polytechnic university
Abstract:
The article investigates the new approaches of marketing process. It gives definition to guerrilla marketing and considers its different methods, some evaluation problems are defined.
Keywords: Guerrilla and relationship marketing, marketing communications: ATL and BTL, flash mob and graffiti
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