Экономические науки
Advertising activity is as a kind of marketing communications
Sokolova Yu.V. 1
1.
Abstract:
This article is devoted to the peculiarities of advertising activity in the modern world. It contains information about the concept and essence of a complex of marketing communications, and about the functions and types of advertisement.
Keywords: Advertisement, marketing communications, public relations, sale promotion, direct marketing, branding, sponsorship, exhibitions and fairs, merchandising.
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