Abstract:

In article, some questions connected with the influence of business social responsibility on the development of the external and internal enterprise environment are described. Moreover, the problems connected with the assessment of corporate social responsibility are presented, types of the social reporting and indexes on social investments are examined. Relevance of the paper is connected with studying an assessment problem of corporate social responsibility of business. The author tries to analyse an assessment techniques of corporate social responsibility of the Russian enterprises and to reveal the most important directions of an assessment. Descriptive, analytical and structural methods of research are used for analysing existing practices of social responsibility of Russian companies and for identifying the parameters of the evaluation model of social responsibility. In this study, the concept of corporate social policy is given, and assessment methods of small social practices allow us to select the most effective project. For large enterprises with a developed system of social responsibility complex methods based on social reporting and index indicators are used.

Keywords: trust, outer effects, social policy, corporate social responsibility, social responsibility of business