Abstract:

This article considers the potential of mobile applications in the e-commerce. The current state of e-commerce has been considered. The Internet users’ involvement in the e-commerce has been analyzed. Analyzed example of the most popular applications for further analysis sphere of e-commerce. The work analyzes the successful e-commerce site on the market. The different concepts for using mobile applications on e-commerce market. Examples of the use of augmented reality applications aimed at providing services and are popular. Through the example of one of the most popular mobile applications the features of a successful mobile application for online retailing have been identified and considered

Keywords: e-commerce;, online retail, Mobile applications