Abstract:

This article presents the problem of the university reputation forming, videlicet of the engineering enterprise department based on the materials of Tomsk Polytechnic University. University`s reputation is considered to be a system of the ideas and estimations of different groups of the target audience. These groups are formed based on the information about several areas of activity of the university such as educational, scientific, developing, social areas. Within this framework, there are examined strategies of the applicants engaging, influence of the events taking place for applicants engaging to the area of innovation studies. Moreover, the main terminology of the topic “marketing strategy of the university” is provided.

Keywords: reputation forming devices, reputation forming, reputation apprising, universities` reputation, reputation, marketing strategy, strategy, Educational services marketing, reputation forming devices, the events taking place for applicants engaging., the events taking place for applicants engaging