Abstract:

Nowadays in Russia there is a need to search for new organization forms of entrepreneurship and transformation of paradigms. It is necessary to take measures based on the synergetic paradigm. Now entrepreneurship exists on the principles of competition. Competition and synergy are antipodes. However, the time has come in business to pay more attention to the interaction and cooperation. Entrepreneurship is a complex, open, non-linear and unsustainable system. In the development of entrepreneurship as a system, a number of synergetic principles are manifested, namely the principle of interaction efficiency, the principle of chaos and order balance, the principle of resonance points. It is necessary to use a strategy focused not on GDP growth, but on synergetic effects, and replace the existing principle of competition with the principle of interaction and cooperation.

Keywords: interaction, self-organization, system approach, entrepreneurial structures, synergy