Экономические науки
DIGITAL-MARKETING AS AN INTEGRATED STRATEGY OF INTERACTION WITH CUSTOMERS IN THE INTERNET ENVIRONMENT
Akutina O.V. 1, Karlova L.V. 2, Nikolaenko N.A. 2
1. tomsk polytechnic university 2. Tomsk Polytechnic University
Abstract:
Sphere of digital-technology is being actively developed. Increasing popularity received various of digital devices, people are increasingly using Internet resources. Therefore modern marketing turned to opportunities of sphere digital.
Keywords: digital-marketing, Internet environment, communications, consumer.
|