Journal of Economics and Social Sciences
Электронный научный журнал

Экономические науки
DIGITAL-MARKETING AS AN INTEGRATED STRATEGY OF INTERACTION WITH CUSTOMERS IN THE INTERNET ENVIRONMENT
Akutina O.V. 1, Karlova L.V. 2, Nikolaenko N.A. 2

1. tomsk polytechnic university
2. Tomsk Polytechnic University

Abstract:

Sphere of digital-technology is being actively developed. Increasing popularity received various of digital devices, people are increasingly using Internet resources. Therefore modern marketing turned to opportunities of sphere digital.

Keywords: digital-marketing, Internet environment, communications, consumer.

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