Journal of Economics and Social Sciences
Электронный научный журнал

Социологические науки
ADVANTAGES AND DISADVANTAGES OF ADVERTISING AND PROMOTION IN THE INTERNET
Dudnikova A.V. 1, Chistyakova N.O. 2, Yakimenko E.V. 3

1. tomsk polytechnic university
2. Tomsk Polytechnic University
3. Tomsk Polytechnic University

Abstract:

Nowadays, advertising plays an important role in the promotion and advancement of any brand, product or service. Advertising influences on the image and style of life. Internet is a tool which is used for creation of advertising. It represents an ideal opportunity for the development of communication with consumers in an electronic environment. Online advertising is used by companies worldwide for promotion their products and services. Features, advantages and disadvantages of the Internet - advertising will be covered in this article.

Keywords: promotion, online - media, Internet advertising

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