Социологические науки
PSYCHOLOGICAL METHODS OF MANIPULATION IN ADVERTISING
Shakhyrova A.A. 1, Lysunets T.B. 2, Zavyalova Z.S. 2
1. tomsk polytechnic university 2. Tomsk Polytechnic University
Abstract:
This paper analyses the perception and processing of the advertising information by a person carried out under the influence of manipulative advertising techniques. Advertising specialists take them into account and use them in their work by optimizing the impact on the potential buyer.
Keywords: advertising, information, manipulation, psychological impact, methods of manipulation in advertising, language manipulation
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