Социологические науки
Distinguishing features and constraints of Ambient Media technologies
Lyubavina A.G. 1, Latisheva E.V. 2, Zeremskaya Yu.A. 2
1. tomsk polytechnic university 2. Tomsk Polytechnic University
Abstract:
The paper demonstrates the importance of innovative advertising tools and explains the main aspects of Ambient Media. The paper analyses the distinguishing features and constraints of Ambient Media technologies.
Keywords: advertising, Ambient Media, nonstandard, media, technologies, effective
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