Journal of Economics and Social Sciences
Электронный научный журнал

Социологические науки
Distinguishing features and constraints of Ambient Media technologies
Lyubavina A.G. 1, Latisheva E.V. 2, Zeremskaya Yu.A. 2

1. tomsk polytechnic university
2. Tomsk Polytechnic University

Abstract:

The paper demonstrates the importance of innovative advertising tools and explains the main aspects of Ambient Media. The paper analyses the distinguishing features and constraints of Ambient Media technologies.

Keywords: advertising, Ambient Media, nonstandard, media, technologies, effective

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