Социологические науки
Product placement in movie
Savchenko I.I. 1
1. TPU, student
Abstract:
The concept of product placement itself is nothing new. The area is; however, experiencing a significant growth due to the difficulties of reaching the consumers with traditional advertising. The ongoing debate an a discussion on concerning product placement provides the foundation of the article. Based on this, the aim of this article is to gain a deeper understanding of this area. Also, the aim is to gain a deeper understanding specifically about the process of product placement and the criticism aimed towards product placement.
Keywords: to promote, advertising, product placement
|