Abstract:

Today the possibilities of technical progress in advertizing are extending so that, commercials are involved in the production of dinosaurs, aliens and many other beings. All this was presented to us by 3D-animation effects and, of course, special programs, thanks to which these effects are created. Advertising is the most visible form of marketing. It is one of the most effective marketing tools you can use to build a share of the prospect’s mind. If you know exactly what you want from your advertising, where to direct your message, and how to express what you want your audience to know, your advertising will be effective. The purpose of the article consists is to show the distribution and the use of the floor 3D advertising in Russia and to show you how it can be used with spectacular results in your advertising campaigns.

Keywords: 3D advertizing, street advertising, 3D street art, 3D in Russia