Экономические науки
Low-budget advertising campaigns: CONCEPT AND TECHNOLOGY.
Makarova E.O. 1, Ababiy N.S. 2
1. OOO "Initiative" 2. OOO "Masterbrand"
Abstract:
In the world we just need to do the concept of advertising and advertising strategy correctly, in other words, to plain the marketing campaign. Well-planned advertising campaign is not always expensive. The analog of the big-budget advertising campaign is a low-budget. There are several types of effective low-budget campaign. They will be described in this article.
Keywords: Low-budget advertising, low budget advertising campaign, the competitive environment, the effectiveness of advertising, marketing and promotion
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