Социологические науки
Integrated marketing communications in educational sphere
Baranova A.S. 1
1. National Research Tomsk Polytechnic University
Abstract:
The article investigates the paradigm of Integrated Marketing Communication and their main features. The author explains concept of Integrated Marketing Communication on the practical example in educational sphere.
Keywords: Synergetic effect., Unique Selling Proposal, Sells Promotion, PR, advertising, Integrated Marketing Communication
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