Экономические науки
Brand development through the time
Shavkunova M.D. 2, Petrochenkov K.I. 2, Stupnikova O.B. 1
1. Tomsk Polytechnic University 2. Tomsk Polytechnic University
Abstract:
The article offers to submit a brand as a man (how Kipling advises) to understand the appropriate behavior that should be applied to a brand. This study proved some peculiarities of brands and actions that can be used in order to provide brand´s eternal existence. The results can be applied to using as the learning material for beginning businessmen.
Keywords: PR, Business, consumers, sales, products, marketing, brand
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