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Journal of Economics and Social Sciences
Электронный научный журнал
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Экономические науки
Service In The System Of Product Policy Of IKEA
1. tomsk polytechnic university 2. Tomsk Polytechnic University
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Abstract: The paper investigates the role of service in the product policy of IKEA. It presents current status of service in the system of marketing communications. The author shows the method of triple service used by IKEA. Keywords: service, product policy, market, IKEA, marketing, Business, communications. |
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