Экономические науки
BUSINESS MODEL AS THE MAIN TOOL FOR MANAGING THE COMPANY
Dudnikova A.V. 1, Chistyakova N.O. 3, Yakimenko E.V. 2
1. tomsk polytechnic university 2. Tomsk Polytechnic University 3. Tomsk Polytechnic University
Abstract:
Environmental change occurs rapidly, so that the companies provide and maintain a competitive advantage in the market, they should monitor these changes as quickly and adapt to them. In this situation company usually use such tool of business as a business - modeling. Concept of business model, its characteristics and properties will be devoted to this article.
Keywords: Business model, business modeling, business strategy, Innovation, business model innovation.
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