The work substantiates the need to develop a mechanism for working with knowledge resources in a knowledge society. The method of working with implicit knowledge “Columbus Strategy” developed by H. Stowick, D. Adriensen is presented and described. This method contributes to the discovery and development of implicit knowledge, it is based on the theory of managing ideas. The Columbus Strategy includes 8 models of managing ideas and 5 methods of learning through action. It is stated and justified the assumption that the hidden knowledge of the organization, which uses this method in its work, will be revealed, multiplied and promote the company in the market